Look Inside the Knownwell Platform

Knownwell Platform Showcase

Courtney Baker and David DeWolf give viewers a look inside the most common failure mode in modern B2B services. The first live in the Ghost in the Revenue Machine series, on how a 9-on-Friday client becomes a churn-on-Monday and the three signals you’d already have if you’d been watching the right inputs.

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Meet Your Hosts

David DeWolf

CEO, Knownwell

David DeWolf is the Founder & CEO of Knownwell. David founded and served for 16 years as CEO of 3Pillar Global, a digital product development organization that grew every year under his leadership. 3Pillar was named to the Inc. 5000, a list of the fastest-growing private companies in the US, ten separate times. David twice oversaw the company’s sale to private equity companies while he served as CEO. David is an angel investor who backs companies and leaders who he believes have visions for companies that can change the world. He’s also an active and sought-after board member for high-growth tech companies and is currently a board member for 2X, Capango, and his alma mater, the Franciscan University of Steubenville. When not building or investing in technology companies, David enjoys traveling and spending quality time with his wife, Teresa, and their 8 children.

Courtney Baker

Chief Marketing Officer

Courtney Baker is the CMO of Knownwell and the host of our AI Knowhow podcast. Courtney spent more than 5 years at Full Focus before joining the Knownwell team. She held the CMO role for nearly 4 years at Full Focus before serving as Chief Revenue Officer for more than a year. During that time, she oversaw a transformation of the business from the personality-led brand of former Thomas Nelson CEO Michael Hyatt to the product-led brand of the Full Focus planner and related products. Courtney hosted the wildly successful Focus on This podcast for more than 200 episodes, and she still uses the Full Focus planner every day to ensure she’s driving results for Knownwell.

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Discover What’s New on The Knownwell Platform

Watch the On-Demand Recording

The churn you didn’t see coming

Watch the 20-minute session where Courtney Baker and David DeWolf break down how a client who gives you a 9 on Friday’s NPS becomes a churned client on Monday. You’ll see the three signals most account-health systems miss, why red/yellow/green stops working past 50 clients, and what changes when the surface area of a relationship stops living in your CSM’s head.

01 / your hosts

Meet your Hosts

Courtney Baker

Chief Marketing Officer

Courtney Baker is the CMO of Knownwell and the host of our AI Knowhow podcast. Courtney spent more than 5 years at Full Focus before joining the Knownwell team. She held the CMO role for nearly 4 years at Full Focus before serving as Chief Revenue Officer for more than a year. During that time, she oversaw a transformation of the business from the personality-led brand of former Thomas Nelson CEO Michael Hyatt to the product-led brand of the Full Focus planner and related products. Courtney hosted the wildly successful Focus on This podcast for more than 200 episodes, and she still uses the Full Focus planner every day to ensure she’s driving results for Knownwell.

David DeWolf

CEO and Co-Founder, Knownwell

David DeWolf is the CEO and Co-Founder of Knownwell. Before Knownwell, he founded 3Pillar Global and served as CEO for 16 years, growing the firm to more than 2,400 employees across three continents. He hosts the AI Knowhow podcast and writes regularly on the intersection of AI, leadership, and the future of B2B services. David is a frequent speaker on commercial intelligence and what it takes to run a modern services firm.

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