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How to Sell AI to the Rest of Your Company

Knownwell

How do you sell AI across a company with a diverse workforce—ranging from the skeptical finance team to the enthusiastic Gen Z in HR? In this episode of AI Knowhow from Knownwell, CMO Courtney Baker is joined by CEO David DeWolf and Chief Technology and Product Officer Mohan Rao to discuss strategies for getting everyone on board with AI, even those resistant to change.

They dive into the challenges of driving AI adoption when the vast majority of people aren’t the typical innovators or early adopters that are comfortable getting hands-on with brand new technologies (innovators) or helping permeate them throughout an organization (early adopters). The three keys they land on are to:

  1. Identify champions so you have a solid base of employees who’re comfortable and enthusiastic about using AI
  2. Showcase early wins to encourage grassroots usage of AI and begin to bring your team along
  3. Frame new AI initiatives as low-risk experiments to ensure your team isn’t overly concerned with the risks of using AI they’ve likely heard so much about

Guest Interview: Philipp Mueller

Their conversation is enriched with a special interview featuring Philipp Mueller, Chief Analyst and Product Officer at Outsell, who shares his thoughts on some of the main reasons people may be hesitant to take up AI. He sees concerns around risk and data privacy and security as one key stumbling block.

He also highlights the idea that every company has its own unique idiosyncracies, and so there are no true “AI transformation hot knives through butter” that have been created yet. Rather, the gains most companies are seeing from AI remain relegated to areas like productivity and efficiency—for now.

AI in the Wild: Rep. Jennifer Wexton Uses AI to Regain Her Voice

In our AI in the Wild segment, we explore the inspiring story of U.S. Representative Jennifer Wexton, who, after losing her voice to a neurological disorder, uses AI to regain it—showcasing AI’s transformative power in personal and professional lives. You can watch the short video she posted to Twitter featuring her AI-generated voice here.

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