Knownwell, a pioneering AI-as-a-Service (AIaaS) platform company, announced today that its Chief Strategy Officer, Pete Buer, is launching an insight and advisory services business called NordLight. The new company will utilize Intellectual Property developed by Buer and Knownwell to advise C-suite leaders, CHROs, and board members on their organization-wide AI transformation efforts.
The company exists to help leadership teams gain clarity on the best ways to leverage artificial intelligence in the context of their overall business strategy while mitigating attendant risks and ensuring effective stewardship of the talent base.
“AI presents leaders with a generational opportunity to either create or destroy value,” Buer said. “In launching NordLight, we’re excited to provide leadership teams with an advisory services partner bringing expertise in the domains of AI, strategy, and business transformation who can make sure their companies end up on the right side of that equation.”
“Pete was a crucial part of getting Knownwell to where it is today. We’re excited to continue learning from him while also supporting his new founding efforts,” said David DeWolf, Founder and CEO of Knownwell. “We’ve been delighted to be able to continue working with Pete in our thought leadership work, on the AI Knowhow podcast, and more while he takes on this exciting new challenge.”
Buer has four decades of experience strategically leading operations and advising senior executives, with 30 years in line and executive leadership roles at CEB, now Gartner, Inc., the world’s largest research and advisory company. He created Knownwell’s AI Transformation Readiness Assessment, which helps boards and executive teams determine where they’re best prepared to handle the impact of artificial intelligence within their companies and where they need support.
About Knownwell
Knownwell, an AIaaS platform company, synthesizes an organization’s natural communications, enterprise data, and public information into actionable intelligence to minimize client churn, maximize client growth, and drive operational efficiency. Knownwell equips mid-market professional services companies with the competitive edge they need—knowing their clients to strengthen client relationships, manage service quality perception, and calibrate alignment. To explore Knownwell’s transformative platform and talk with our team, please visit knownwell.com/demo.
Media Contact
Courtney Baker
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media@knownwell.com
