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Building Organizations That Get Smarter With AI

AI Knowhow: Episode

103

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We often talk about smart people, smart strategies, and smart technology. But what does it take to build a smart organization, one that actually gets more intelligent the longer it uses AI?

On this week’s episode of AI Knowhow, host Courtney Baker is joined by David DeWolf and Mohan Rao to explore how companies can move beyond AI experimentation to design entire systems that learn, adapt, and improve.

Jason Mlicki, founder of Rattleback, also sits down with Pete Buer to share key insights into how professional services firms can build and sustain authority in the AI era.

Where Learning Becomes the Advantage

Lifelong learning is a skill that’s often heralded as an imperative for individuals, especially with the advent of AI and the array of new skillsets it requires. The same idea of continual learning can also be applied to organizations. Those organizations that will get ahead in the future will be those that don’t just use AI, but the ones that put systems in place so the organization itself can continuously learn.

Here are a few key takeaways from the roundtable:

  • Compounding Intelligence: David describes how breakthroughs happen not from one perfect prompt but from the iterative exchange between humans and AI that compounds learning over time.

  • Learning as Strategy: If a company’s ability to learn faster than competitors is now the real differentiator, then organizational structure must follow that principle, flattening hierarchies and encouraging continuous iteration.

  • The Fifth Discipline, realized: Mohan connects today’s AI-enabled companies to Peter Senge’s vision of learning organizations, where systems thinking and team learning finally become operational realities.

Expert Interview: Building Authority in the AI Era

Jason Mlicki joins Pete Buer for this week’s expert interview to discuss how AI is transforming thought leadership and trust in professional services. Jason is the founder of Rattleback and co-host of the Rattle & Pedal podcast.

Among the highlights from Jason and Pete’s conversation are:

  • Authority still matters, now more than ever. In a world flooded with AI-generated content (hello, Sora 2!), authenticity and originality are the new currency of trust.

  • Experts must challenge consensus. “AI predicts what’s next,” Jason says, “but it takes a human expert to know when the prevailing wisdom is wrong.”

  • Visibility is evolving. Leaders must show up inside AI-driven search ecosystems and outside them—by creating research, insight, and personalities that clients intentionally seek out.

  • Jason shares two playbooks to establish authority in the AI age: (1) elevating your experts through their own authentic voices and (2) investing in proprietary research that earns durable authority.

This is the blueprint for success for professional services firms that want to stay credible—and findable—when AI curates the world’s knowledge.

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Show Notes

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